Job Description

Support clients with entire spectrum of Digital Analytics

Support new digital product launches by capturing business requirements and coordinating with data team to set up tracking and build reporting frameworks

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Identify trends and insights, and optimize spend and performance based on the insights

Work closely with marketing, social, product development and UX teams to provide analytical support

Formulate analytical findings into concise and easy to consume presentations

Managing/guiding junior resources

Ability to think creatively and provide support in building strategies through deep dives and identifying actionable insights

Job Overview

Support clients with entire spectrum of Digital Analytics

Support new digital product launches by capturing business requirements and coordinating with data team to set up tracking and build reporting frameworks

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Identify trends and insights, and optimize spend and performance based on the insights

Work closely with marketing, social, product development and UX teams to provide analytical support

Formulate analytical findings into concise and easy to consume presentations

Managing/guiding junior resources

Ability to think creatively and provide support in building strategies through deep dives and identifying actionable insights

Roles & Responsibilities

Expected candidate Profile :

Master s or bachelor s degree in engineering, math, statistics, economics, or related field from top-tier universities with strong record of achievement, solid analytical ability, and an entrepreneurial hands-on approach to work

4-6 years of consulting, analytics delivery experience with strong expertise in the digital media ecosystem

Ability to identify insights and present them to stakeholders in a structurally coherent way

A good understanding of A/B testing solutions + strong understanding on A/B testing Statistics

Extensive experience in Optimisation strategy and backlog management

Sound analytical ability and business judgment + ability to leverage Excel/PowerPoint to present insights to senior leadership (internal/client)

Expertise in Web analytics tools (Adobe Analytics , Google Analytics and Contentsquare) and Big Query

Prior experience working with media vendors, web debugging tools (Omnibug, Charles Proxy, Firebug, Fiddler, etc.)is a significant plus.

Prior experience of working with SQL, Python or R or any data manipulation tools

Knowledge of Tableau / Excel VBA is a plus