Digital Analytics & Personalization Lead

We are looking for a G10 Digital Analytics & Personalization Lead with 10+ years of relevant experience to own analytics implementation strategy across enterprise web and mobile customer journeys. The role will engage from the earliest UX and functional-design phases to identify the events, parameters, data-layer attributes, tags, and success measures required to demonstrate expected business value.

The role combines digital analytics implementation, business analysis, tagging governance, data-quality assurance, and end-to-end personalization enablement within the Sitecore CDP ecosystem. The successful candidate will connect business objectives with actionable measurement designs and provide clear implementation specifications to Angular, Nest.js, iOS, and Android engineering teams.

Your Main Responsibilities

· Participate in all relevant UX design and project lifecycle phases to identify the Google Analytics events, parameters, dimensions, user properties, and conversion markers required to track expected business value.

· Create and govern the digital measurement strategy for customer journeys across web and mobile applications, ensuring traceability from business objectives and UX intent to analytics implementation and reporting outcomes.

· Configure and maintain the tag strategy using Google Analytics 4 and Google Tag Manager, including event naming, parameters, triggers, variables, data-layer requirements, conversion definitions, consent dependencies, and environment controls.

· Interact with business owners, product managers, UX teams, digital analysts, and data-mining stakeholders to refine measurement requirements and adjust the tag strategy based on reporting and personalization needs.

· Prepare precise tagging specifications and transmit development guidance to Angular, Nest.js, iOS, and Android development teams.

· Review implementation designs, answer engineering questions, validate technical feasibility, and ensure consistent analytics behavior across websites, applications, platforms, and customer journeys.

· Contribute as a Data Business Analyst to the functional design of personalized digital user flows, including shopping, booking, servicing, and other customer-experience journeys.

· Own the end-to-end use of analytics for personalization in the Sitecore CDP and Personalize ecosystem, connecting observed behavior, audiences, segments, experiments, and decisioning to measurable business outcomes.

· Ensure new products, features, attributes, or commercial constructs are represented consistently across every relevant page, component, and application flow and are uploaded correctly to Google Analytics.

· Lead analytics implementation validation across development, test, UAT, and production environments using test plans, debug evidence, reconciliation, reporting checks, and stakeholder sign-off.

· Investigate analytics data-quality issues, missing or duplicate events, incorrect parameters, inconsistent channel behavior, consent-related gaps, and reporting discrepancies; drive corrective actions to closure.

· Maintain analytics standards, tagging taxonomies, measurement plans, data dictionaries, implementation specifications, test evidence, release checklists, and governance documentation.

· Provide technical leadership, mentor team members, review implementation quality, and promote reusable tagging patterns, automation, and consistent engineering practices.

Analytics Implementation & Tag Governance

· Define scalable event-based measurement models covering page views, screen views, searches, product impressions, selections, form interactions, errors, funnel progression, checkout, purchase, servicing, and custom business events.

· Own GA4 and GTM configuration standards, including naming conventions, parameter governance, reusable variables, trigger design, workspace discipline, versioning, release controls, and rollback readiness.

· Define web data-layer and mobile analytics-contract requirements that allow consistent collection across Angular web applications, Nest.js services, iOS applications, and Android applications.

· Ensure analytics specifications include business purpose, event conditions, payload values, source systems, acceptance criteria, expected reports, personalization usage, ownership, and privacy classification.

· Coordinate release readiness and production validation for tagging changes, ensuring that analytics delivery remains synchronized with UX, application, content, campaign, and platform releases.

Sitecore CDP & Personalization

· Define the analytics inputs needed to support Sitecore CDP audience creation, segmentation, identity resolution, behavioral profiles, experiments, experiences, and personalized decisioning.

· Partner with Sitecore, UX, product, and engineering teams to translate personalization use cases into measurable events, attributes, audiences, goals, eligibility criteria, and outcome metrics.

· Validate that relevant events and parameters are available consistently across web and app flows before personalization use cases are activated.

· Support experimentation and personalization analysis by defining success measures, control and treatment telemetry, funnel impacts, and post-implementation monitoring.

· Ensure analytics and personalization designs account for consent, privacy, data minimization, customer preferences, retention, access control, and approved data-use purposes.

Business Analysis & Stakeholder Collaboration

· Facilitate workshops with business owners, UX designers, product teams, marketing, data analysts, developers, architects, and operations teams to define measurement and personalization requirements.

· Translate business questions and expected value into implementable tracking requirements, acceptance criteria, reporting logic, and personalization-enablement needs.

· Perform impact analysis for new features and changes, identifying affected pages, screens, components, journeys, channels, tags, dashboards, segments, integrations, and downstream consumers.

· Prioritize analytics needs based on business value, customer impact, regulatory constraints, implementation effort, data availability, and operational sustainability.

· Present implementation status, risks, gaps, data-quality findings, and recommendations clearly to technical and non-technical stakeholders.

Quality, Privacy & Operational Readiness

· Define and execute analytics QA covering tag firing, payload accuracy, event sequence, duplication, cross-domain or cross-channel consistency, consent behavior, environment separation, and production reporting.

· Use browser and mobile debugging capabilities, GA4 DebugView, GTM preview and validation methods, network inspection, application logs, and agreed test evidence to diagnose implementation issues.

· Ensure analytics implementations follow internal privacy, security, data-governance, consent-management, and regulatory requirements.

· Provide production support and hypercare for analytics and personalization releases, including triage of critical tracking or personalization defects and coordination of fixes.

· Build operational dashboards and quality indicators for tag coverage, data freshness, event volumes, failure trends, implementation completeness, and release health

About the Ideal Candidate

· Bachelor's or Master's degree in Computer Science, Information Technology, Data Analytics, Digital Business, Engineering, or equivalent practical experience.

· 10+ years of relevant experience in digital analytics, tag management, analytics implementation, digital business analysis, customer-journey measurement, or personalization enablement.

· Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including event design, custom parameters, conversions, data layers, debugging, governance, and release management.

· Experience creating detailed analytics implementation specifications for modern web and mobile applications.

· Working understanding of Angular-based web applications, Nest.js or Node.js services, iOS applications, and Android applications sufficient to guide engineering implementation and troubleshoot analytics behavior.

· Experience with Sitecore CDP and Personalize, audience segmentation, behavioral analytics, experimentation, customer-flow personalization, or comparable CDP and personalization platforms.

· Strong business-analysis skills, including workshop facilitation, requirement elicitation, process and journey analysis, acceptance criteria, impact assessment, and stakeholder alignment.

· Experience with privacy, consent, data governance, customer-data protection, and responsible use of behavioral analytics.

· Ability to lead complex cross-functional initiatives, mentor contributors, manage ambiguity, and communicate technical analytics concepts in clear business language.