Plan and execute B2B performance marketing campaigns across Google Ads and other relevant digital channels.
Build targeted campaigns, ad groups, keywords and landing-page strategies focused on qualified lead generation.
Monitor click-through rates, conversion rates, cost per lead and campaign-level return on investment.
Conduct keyword research, negative keyword management and audience refinement to improve campaign efficiency.
Coordinate with content and sales teams to ensure marketing leads are relevant and actionable.
Prepare performance reports and identify trends, underperforming campaigns and optimization opportunities.
Run structured tests on messaging, targeting, bidding and landing pages to improve conversion performance.
Maintain campaign budgets and continuously optimize spend toward high-quality B2B opportunities.
Plan and execute B2B performance marketing campaigns across Google Ads and other relevant digital channels.
Employer opportunity.